Korean Dictionary
How to say “Newsjacking” in Korean
뉴스 편승
nyuseu pyeonseung
AdvancedMedia & Journalism
Usage & Context
Newsjacking is the practice of aligning a brand or content with a trending news story for attention. Korean brands often engage in newsjacking during major events like the World Cup or Olympics.
Example Sentence
그 브랜드는 올림픽 뉴스를 이용해 뉴스 편승 마케팅을 했다.
The brand used Olympic news for newsjacking marketing.
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